Bait and Switch is when you advertise one product and sell another.
It’s generally frowned upon…. Okay, so that’s putting it mildly, but you get the idea. People don’t like being tricked into buying something they didn’t want.
Unfortunately, the church is sometimes guilty of this. Advertising Jesus, heart transformation, life change, and inner peace, but what people get once they buy isn’t always those things.
We advertise Jesus but sell religion. We advertise relationship but sell rules.
We’ve inadvertently pulled a bait and switch.